77f77 Privacy Policy — How We Protect Your Personal Data

77f77 is Bangladesh's leading online casino and sports betting platform, offering cricket betting, live casino games, slot games, and more to players across Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, Cox's Bazar, and beyond. The privacy and security of our players' personal information is central to how we operate.

This Policy applies to all personal data processed by 77f77 in connection with the operation of the Platform, including data collected through the website at 77f77.io, any associated mobile interfaces, customer support channels, and payment processing activities. This Policy should be read alongside our Terms & Conditions, which are available at /terms-conditions.

We are committed to ensuring that your personal data is handled in a transparent, fair, and lawful manner. We collect only the data that is necessary for the purposes described in this Policy and we do not use it for any purpose that is incompatible with those stated purposes without first obtaining your consent.

For the purposes of this Privacy Policy, 77f77 acts as the data controller in respect of all personal data collected from players and website visitors. As data controller, 77f77 determines the purposes and means by which personal data is processed.

If you have any questions about how your personal data is processed, or wish to exercise any of your data rights as described in Section 11 of this Policy, you may contact us using the details provided in Section 15 (Contact Us).

77f77 collects the following categories of personal data from players and website visitors. The specific data collected will depend on the nature of your interaction with the Platform:

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or biometric data beyond what is strictly required for identity verification purposes under applicable KYC obligations.

77f77 collects personal data through the following means:

• Direct Submission: Data you provide when registering an account, completing KYC verification, making deposits or withdrawals, contacting our support team, or responding to promotional surveys.
• Automated Collection: Technical data collected automatically when you visit the Platform, including via cookies, web beacons, server logs, and similar tracking technologies. See Section 8 for full details on our cookie practices.
• Third-Party Sources: Identity and address verification data obtained from KYC verification partners to confirm the accuracy of the information you provide during registration.
• Payment Processors: Transaction confirmation data received from payment partners including bKash, Nagad, Rocket, Upay, and bank transfer processors, used solely to confirm the completion of deposits and withdrawals.

77f77 processes personal data on the following legal bases, depending on the nature and purpose of each processing activity:

• Contractual Necessity: Processing required to create and manage your account, process deposits and withdrawals, settle bets, and deliver the services described in our Terms & Conditions.
• Legal Obligation: Processing required to comply with applicable anti-money laundering (AML) regulations, KYC obligations, and any other legal or regulatory requirements to which 77f77 is subject.
• Legitimate Interests: Processing necessary for the purposes of fraud prevention, platform security, responsible gaming enforcement, and improving Platform performance — provided these interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing of data for marketing communications and certain non-essential cookies, where you have given your explicit consent. You may withdraw consent at any time without affecting the lawfulness of processing conducted prior to withdrawal.

77f77 uses the personal data it collects for the following specific purposes:

• To create, verify, and manage your player account on the Platform
• To process deposits, withdrawals, and all financial transactions in BDT (৳)
• To conduct KYC identity verification and anti-money laundering checks
• To detect, investigate, and prevent fraudulent activity, account abuse, and prohibited conduct
• To enforce our Responsible Gaming policies, including monitoring for problem gambling indicators and applying account restrictions where requested
• To provide customer support via live chat and email at [email protected]
• To personalise your experience on the Platform, including relevant game recommendations
• To send you essential account communications, including transaction confirmations, security alerts, and policy update notices
• To send promotional and marketing communications where you have opted in to receive them
• To analyse Platform usage patterns and improve the performance, design, and content of the 77f77 website
• To comply with applicable legal and regulatory obligations

We will not use your personal data for any purpose that is materially different from those listed above without first providing you with notice and, where required, obtaining your consent.

77f77 does not sell, rent, or trade your personal data to third parties. We share personal data only in the following limited and controlled circumstances:

• Payment Processors: Financial data is shared with payment service providers including bKash, Nagad, Rocket, Upay, Visa, Mastercard, and our banking partners (Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank) solely to process your transactions.
• KYC and Identity Verification Partners: Identity and document data is shared with certified KYC verification service providers to fulfil our regulatory obligations. These providers are contractually bound to handle your data securely and may not use it for any other purpose.
• Game Providers: Gameplay session data may be shared with third-party game providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi for the purpose of delivering and maintaining game functionality. These providers operate under strict data processing agreements.
• Legal and Regulatory Authorities: Personal data may be disclosed to law enforcement agencies, financial intelligence units, or other regulatory bodies where required by law, court order, or binding regulatory instruction.
• Platform Security Partners: Technical and behavioural data may be shared with fraud prevention and cybersecurity service providers to protect the Platform and its players from unauthorised access and fraudulent activity.

77f77 uses cookies and similar web tracking technologies on the Platform. A cookie is a small text file placed on your device by a website when you visit it. Cookies serve a number of important functions on the 77f77 Platform:

77f77 does not deploy third-party advertising or retargeting cookies. You can manage or disable non-essential cookies through your web browser settings. Please note that disabling certain cookies may affect the functionality and performance of the Platform.

77f77 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulation. The following general retention periods apply:

• Account and Identity Data: Retained for the duration of your account relationship with 77f77 and for a minimum of five (5) years following account closure, in accordance with anti-money laundering record-keeping requirements.
• Transaction Records: Financial transaction data is retained for a minimum of five (5) years following the date of each transaction.
• KYC Documentation: Identity verification documents are retained for a minimum of five (5) years following account closure or the completion of the relevant KYC process.
• Gameplay Data: Betting and gameplay history is retained for a minimum of three (3) years and may be retained longer where required for dispute resolution or regulatory audit purposes.
• Communications Data: Customer support communications are retained for a minimum of two (2) years following the resolution of the relevant support interaction.
• Technical and Log Data: Server logs and technical access data are retained for a maximum of twelve (12) months, unless required for longer periods in connection with an active security investigation.

Upon the expiry of applicable retention periods, personal data is securely deleted or anonymised in accordance with our internal data management procedures.

77f77 implements a comprehensive set of technical and organisational security measures to protect player personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS Encryption: All data transmitted between your device and the 77f77 Platform is encrypted in transit using industry-standard SSL/TLS protocols.
• Encrypted Data Storage: Sensitive personal data stored on 77f77 servers is encrypted at rest. Database access is restricted to authorised personnel operating under strict access control policies.
• Two-Factor Authentication: Player accounts support two-factor authentication (2FA) as an additional layer of protection against unauthorised access.
• Intrusion Detection Systems: The Platform employs automated intrusion detection and prevention systems to monitor for suspicious activity and unauthorised access attempts in real time.
• Regular Security Audits: 77f77 conducts periodic security assessments and penetration testing to identify and remediate potential vulnerabilities in the Platform's infrastructure.
• Staff Training: All 77f77 personnel with access to personal data receive regular training on data protection obligations and information security best practices.

As a player on the 77f77 Platform, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact us using the details in Section 15:

• Right of Access: You have the right to request a copy of all personal data 77f77 holds about you. We will respond to verified access requests within 30 days of receipt.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You can update basic account information directly via your account settings dashboard.
• Right to Erasure: You may request the deletion of your personal data in certain circumstances — for example, where the data is no longer necessary for the purposes for which it was collected. Note that we may be legally required to retain certain data (e.g., transaction records for AML compliance) even after an erasure request.
• Right to Restriction: You may request that we restrict the processing of your personal data in certain circumstances, such as while a dispute about data accuracy is being resolved.
• Right to Data Portability: Where processing is based on your consent or on a contract, you have the right to receive a copy of the personal data you provided to us in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to processing of your personal data where it is carried out on the basis of our legitimate interests, including profiling for responsible gaming purposes. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where we process your data based on consent (such as for marketing communications), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing conducted prior to the withdrawal.

We will respond to all valid data rights requests within 30 days. In complex cases this period may be extended by a further 60 days, in which case we will inform you of the extension and the reasons for it within the initial 30-day period.

The 77f77 Platform may contain references to third-party services such as payment providers (bKash, Nagad, Rocket, Upay) and game developers (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi). While these services are integrated with the Platform, they operate under their own independent privacy policies and data protection practices.

77f77 is not responsible for the privacy practices or content of any third-party service. We encourage players to review the privacy policies of any third-party services they interact with, particularly payment providers through whose interfaces financial transactions are completed.

The 77f77 Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from individuals under the age of 21. If we become aware that personal data has been submitted by or on behalf of a minor, we will immediately suspend the associated account, delete the personal data in question, and take any additional remedial steps required.

Parents and guardians who suspect that a minor may have registered an account on the Platform are urged to contact us immediately at [email protected] so that we can take prompt corrective action. 77f77 employs age verification checks as part of the KYC process to minimise the risk of underage access to the Platform.

77f77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the services we offer. When material changes are made to this Policy, we will notify registered players via the email address associated with their account and/or by displaying a prominent notice on the Platform.

The "Last Updated" date displayed at the top of this Policy will always reflect the date of the most recent revision. We encourage players to review this Policy periodically to stay informed about how we protect their personal data.

Continued use of the 77f77 Platform following the publication of a revised Privacy Policy constitutes your acceptance of the updated Policy. If you do not agree to a revised Policy, you must cease using the Platform and contact our support team to close your account.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77f77 processes your personal data, please contact us through any of the following channels:

• Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24/7 via the Platform interface
• Support Hours: 24 hours a day, 7 days a week, Bangladesh Standard Time (BST, UTC+6)

We aim to acknowledge all privacy-related enquiries within 48 hours of receipt and to provide a full response within 30 days. Where a request is particularly complex or where a high volume of requests has been received, the response period may be extended, and you will be informed accordingly.

This Privacy Policy was last reviewed and updated on 1 January 2026 and supersedes all prior versions. By using the 77f77 Platform, you acknowledge that you have read, understood, and agreed to the data practices described in this Policy.